Business Development


What is business development all about.

Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of businesscommerce and organizational theory. Business development is the creation of long-term value for an organization from customersmarkets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.

Strategic management

In the field of managementstrategic management involves the formulation and implementation of the major goals and initiatives taken by an organization‘s top managers on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization’s objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics.  Strategic management is not static in nature; the models often  include a feedback loop to monitor execution and to inform the next round of planning.

Customer relationship management

Customer relationship management (CRM) is an approach to managing a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.[1]

One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company’s website, telephone, email, live chat, marketing materials and more recently, social media.[2] Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.

The 8 essential elements of a winning business development plan.

Business development is the creation of long-term value for an organization from customers, markets, and relationships.


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Business Development Strategy: A High-Growth Approach

Your business development strategy can be key to the success or failure of your firm. In this post, we’ll explore how to create a strategy and associated plan that can propel an individual, a practice or an entire firm to new levels of growth and profitability.


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10 Effective Business Development Strategies

1. Recognize Your Competition

The first and foremost business development tool is to know your competition. You should evaluate what they offer and analyze what makes your business stand out in the crowd.


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